Kaitlyn stays close
She leads the strategy, makes the priority calls, guides everyone involved, and remains your main point of contact throughout the engagement.
REACH BEYOND YOUR OWN AUDIENCE
Your ideal client is more likely to trust a peer recommendation than a brand message. Influencer and UGC strategies let you leverage that trust at scale. As a marketing agency for service founders, coaches, and consultants, we build strategies that bring credible, authentic voices into your brand marketing ecosystem.
1. INFLUENCER IDENTIFICATION + OUTREACH
We identify the right creators and influencers for your niche - micro and mid-tier voices who have the trust of your ideal client - and manage the outreach and negotiation.
2. UGC CONTENT STRATEGY
We design campaigns that generate authentic user-generated content from your existing clients and community - content you can repurpose across every channel.
3. CONTENT BRIEF + CREATOR DIRECTION
We produce detailed creative briefs for every creator so the content they produce is on-brand, on-message, and aligned with your campaign goals.
4. PERFORMANCE TRACKING + REPORTING
We track performance across influencer and UGC campaigns so you know what is driving awareness, engagement, and leads - and what to invest in again.
How we work together
She leads the strategy, makes the priority calls, guides everyone involved, and remains your main point of contact throughout the engagement.
Your internal team, current partners, and approved specialists carry out the work with clear expectations, decisions, and quality standards.
Pipeline, conversion, sales-cycle movement, retention, revenue, and efficiency help us decide what needs attention next.
Embedded engagements begin with a six-month commitment. Media, software, production, and third-party specialist resources are planned separately unless they’re included in the scope.