Brand Strategy, Marketing Strategy, A la carte assets, Fractional CMO
Founder Kenneth Cochrum was launching a new rideshare business but lacked a structured go-to-market (GTM) strategy. He needed guidance on:
Kenneth didn’t feel confident launching until he had a solid marketing foundation and clear messaging.
We built a comprehensive brand and marketing strategy, ensuring Trinity Concierge could stand out from competitors like Uber and Lyft while establishing trust quickly. Our approach included:
Brand & Marketing Foundations
Market Research & Positioning
Messaging & Creative Direction
Launch & Growth Strategy
Within 7 months of implementation, Trinity Concierge successfully:
Before working with Kaitlyn, our brand wasn’t very clear. We knew what we wanted to achieve, but we struggled to communicate it in a specific, compelling way—especially in a way that made it instantly obvious to our customer base what we offer and why it actually matters to them. After working with Kaitlyn, everything clicked. Our messaging became clear, easy to understand, and built in a way that naturally answers the questions people have before they ever use our services for the first time. Instead of feeling like we were explaining ourselves over and over, the brand now does that work for us. My favorite part about working with Kaitlyn was her ability to take the vision I gave her (even when I couldn’t fully articulate it) and put a magnifying glass on it. She pulled the real value to the surface, sharpened it, and helped me see the vision more clearly than I was able to describe on my own.
