ONLAWN
98%
Client retention after the offer path became clear
Seven years of expertise became a framework clients could understand, buy, and continue through.
EMBEDDED MARKETING LEADERSHIP FOR FOUNDER-LED SERVICE FIRMS
Bring a marketing leader into your business.
Kaitlyn works directly with you, learns how the business operates, and takes ownership of its marketing function. She makes the day-to-day decisions and leads your team and partners around what the company needs next.
We’ll talk about your business, what needs to change, and how we could work together.
Selected client results
Leadership that changes
more than the marketing.
Different businesses. Different starting points. Work tied to a meaningful business result.
TRINITY CONCIERGE
10+
Business partnerships secured before launch
Positioning, the customer journey, partnerships, and launch leadership moved in the same direction.
FLEXGRADE
$46.3M
Client-reported partnership value one month after launch
Audience research, enterprise positioning, sales materials, and launch direction supported higher-value conversations.
Where the work gets stuck
Good people are doing the work.
You're still making it work together.
Your team has tasks. Your agency has a scope. But you still choose the priorities, translate between everyone, approve the details, and keep the pieces connected.
THE FOUNDER TODAY
Everything comes back to you.
- Set the strategy and choose what matters.
- Approve the work and chase the next step.
- Manage the people and connect the pieces.
- Figure out what the results mean.
Marketing moves when you give it your attention.
WITH AN EMBEDDED LEADER
The function has an owner.
- You give business context and founder-level decisions.
- Kaitlyn owns the priorities and day-to-day decisions.
- Your team and partners work from one direction.
- Kaitlyn reviews the results and leads the next move.
You stay close to the business. Kaitlyn carries marketing.
One engagement. The whole function.
Embedded
Marketing Leadership.
A senior partner with the context to understand your business and the responsibility to keep its marketing moving.
You work directly with Kaitlyn. She joins the conversations, sets the direction, and leads the people doing the work.
Book a call with KaitlynA plan everyone can work from.
Positioning, messaging, and a focused 90-day plan. Your team knows what matters now, what can wait, and why.
Decisions that keep work moving.
We agree on the boundaries. Kaitlyn makes the marketing decisions within her lane so routine approvals don't keep becoming your job.
One direction for your people.
Internal employees, current agencies, contractors, and approved specialists stay connected to the same priorities.
Execution with someone leading it.
Campaign direction, clear ownership, quality standards, and follow-through. Hands-on support and specialist capacity are shaped around the work you need.
Reporting you can use.
See how the work connects to qualified inquiries, sales, retention, and revenue. Kaitlyn interprets the results and recommends what to continue, change, or stop.
Trusted to lead.
“I always trust you to make decisions. When you approach my brand, it feels like you’re asking yourself, ‘What would I do if this were my brand?’”
Reasonate Studio clientFour years together
Your first 90 days
Understand the business.
Give the work a direction.
Build a rhythm that lasts.
We start where the business is now. Context, trust, and clear responsibility come first.
Days 1–30
Get clear on what matters.
Review the offer, pipeline, team, partners, current work, data, and budget. Agree on the business priority and who owns each decision.
Clarity on where to focus.
Days 31–60
Bring the work together.
Turn the priority into a practical plan. Give contributors clear roles and begin the work with the strongest business value.
People moving in one direction.
Days 61–90
Learn from what's happening.
Connect marketing signals to sales and revenue. Review the first changes and adjust the priorities, spending, and resources.
A clearer next move.
From there: quarterly priorities, weekly leadership, and regular performance reviews keep the function close to the business.
Is this the right kind of help?
For the founder ready
to give marketing
room to lead.
Established service businesses with proven demand, an active sales process, and something worth growing.
This is worth a conversation if…
- Marketing depends on your attention, even when other people do the work.
- You have a team or partners to execute—or the resources to bring in the right people.
- You can share business context and make room for a senior partner to lead.
- You want to hand over responsibility, rather than manage another supplier.
A focused specialist may serve you better if you only need one website, one campaign, or help validating an unproven offer.
Before you book
A few things
you may want to know.
Will I work directly with Kaitlyn?
Yes. Kaitlyn leads the relationship, strategy, priorities, and decisions throughout the engagement. Specialists may support execution, but you keep one person close to the business and responsible for the direction.
Do I need to replace my team or agency?
No. Your internal people, current agencies, and approved specialists can stay in place. Kaitlyn gives everyone clear priorities, expectations, and one direction. We bring in additional capacity where there is a real gap.
How involved will I need to be?
Your time matters at the beginning, when Kaitlyn is learning the business, and when a founder-level decision needs your perspective. We agree where she can make decisions, so ongoing planning, routine approvals, coordination, and follow-through move off your plate.
Does this include the people doing the work?
The engagement includes Kaitlyn's leadership and the agreed work. Execution uses your existing resources and any approved specialist support. Media, software, production, and third-party specialist costs are planned separately unless included in the scope.
What does an engagement cost?
We'll talk through what your business needs, who is already involved, and where the gaps are. The level of support and investment are shaped around that conversation. You don't need to choose a package before we understand the business.
Is there a minimum commitment?
Ongoing embedded engagements begin with an initial six-month commitment. That gives the work time to build context, establish trust, and connect strategy with execution and performance.
Your next step
Let's talk about where
marketing keeps coming
back to you.
You don't need to arrive with the answer.
Bring the business context. We'll start there.
ON THE CALL, WE'LL TALK THROUGH
- Where your marketing is getting stuck.
- What the business needs marketing to do next.
- Whether embedded leadership is the right support.
Choose a time directly on the calendar.
Not ready for a conversation?
Start with the
Aligned Impact Model™.
See how positioning, visibility, the sales path, and performance fit together—and where your marketing may be getting stuck.
Explore the Aligned Impact Model