Brand Intelligence

Brand strategy & marketing execution in one cohesive system

The Aligned Impact Model™ helps you clarify who you are, what you stand for, and how to connect with the right people — and then shows you how to show up consistently across channels. We're creating a foundation that feels right, works in the real world, and grows with you.

When you step into The Aligned Impact Model™, you walk away with:

A complete brand strategy (purpose, values, audience, positioning, messaging, and more)
Clear messaging frameworks, taglines, and storylines that resonate with your ideal customers
Marketing calendars, channel strategies, and campaign concepts tailored to your audience
A plan for sustainable content creation that keeps you consistent across high ROI touchpoints

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Discovery & Audit

Uncover your brand’s foundation, values, and goals

Insight & Analysis

Research your audience, trends, and competitive space

Strategic Direction

Define positioning, messaging, and high ROI channels for marketing

Roadmap Creation

Translate strategy into clear next steps and actions

See how this looks for you — Get in touch

Our process

The Six Pillars

The Aligned Impact Model™ is Reasonate Studio’s proprietary six-pillar framework that takes founders from feeling scattered and overwhelmed to leading with focus, confidence, and sustainable growth. Whether you’re building your brand for the first time or looking to refine your marketing, this model is designed to guide you step by step — from brand foundation to market traction.

We start by uncovering your brand’s foundation — purpose, values, and positioning. This gives every decision a clear direction and ensures your strategy is grounded, intentional, and built to support long-term success.

We go beyond demographics to understand your ideal customer’s motivations and behaviors. Through research and analysis, we identify who you’re truly serving and how to connect with them in a meaningful way.

We shape your brand’s voice and core messaging framework. This step ensures that everything you say — from website copy to social posts — resonates with the right people and drives real connection.

We define the personality, tone, and creative direction that bring your brand to life. With a cohesive identity in place, your business shows up consistently, making it easier to build recognition and trust.

We map out the content pillars and marketing channels that will amplify your message. This becomes the framework for consistent, effective communication that nurtures your audience and strengthens your market presence.

We turn strategy into action through campaigns, systems, and marketing support. This step transforms your plan into momentum, giving your business the structure and visibility it needs to sustain growth with ease.

Kind Words From Our Clients

"Once I gave Kaitlyn the vision of my business broken down to the best of my ability, she put a magnifying glass on it and allowed me to see the vision even more clearly than I was able to articulate or explain myself."

Kenneth C.

"Not only were her expertise and knowledge of modern marketing practices clear, but it’s definite her work is designed to put people first and be of continuous service to the people brands aim to impact. I couldn’t recommend Kaitlyn enough in developing marketing strategies to impact users, customers, and people, through her natural ability to provide clarity and direction to marketing your brand and on how to form a people-first business."

Nick D.

“I now have a clear direction for how to grow brand awareness and focus our marketing efforts going forward. Kaitlyn helped me with my brand strategy, UGC strategy, and creating templates for my social media posts. She’s very talented and creative, works efficiently, and is quick and reliable — a pleasure to work with. I would definitely recommend her and will be working with her again.”

Lillian C.

"Kaitlyn does a phenomenal job of capturing the essence of people-driven brands. Her ability to take scattered ideas and synthesize them into something clear, strategic, and deeply human is unmatched. She made marketing—which can often feel icky to me—feel authentic and even exciting."

Kashia D.

“Kaitlyn was excellent! She had very concise feedback on my business and provided clear and easily actionable steps to reach the goals I have for my business. I walked away feeling much better about how to move forward with my business!”

Christian S.

"Kaitlyn did an exceptional job on this project! She delivered a long, extremely thorough document with a clear picture of how we're perceived by our audience, who our audience is, and how to talk to them effectively. She included concrete action items and suggestions for how to shape our brand and marketing that we will be executing soon."

Kelin M.

"Kaitlyn is wonderful! She can take ramblings and turn them into strategy. I enjoyed our conversation and the product-- my personal brand details and storytelling strategy-- she developed. She has given me so many ideas to think about for how to continue shaping my personal brand."

Chinyere O.

"Kaitlyn was very helpful in helping us get more people on our website and more customers in the door of our preschool. Because we work with children, we wanted our branding and website to have a nurturing feeling, and she able to get that across through the colors and language used on the website and the marketing materials we put out into the community. We've worked with her since 2019 and she has done all of our marketing projects since. She's amazing!"

John C.

"Before working with Kaitlyn, my brand did not have a consistent voice throughout my website and my platforms. I did not know what made my brand different or how to speak to my dream customer. Kaitlyn helped me gain detailed clarity on who my dream customer is, how to speak to them, and what makes my brand unique out of thousands of brands in the same industry. I loved that she had everything organized, yet there was a lot of room for spontaneity during our brand strategy call. It really allowed me to tap into what this brand is about. Kaitlyn asked very helpful questions and made connections that I had never thought about. I loved working with Kaitlyn and getting her unique perspective."

Sandra N.

"My personal brand statement is clear, focused, and optimized for growing my reach and engagement among my target audience. I have a blueprint for success to continue evolving and refining my personal brand across all social platforms."

Chris B.

"I wanted to bring a modern feel to a category that was outdated in order to capture a younger demographic. She was able to use the information to bring my ideas to life.”

Tony H.

What we offer